Digital Product Support for Asset Management
Swiss Banks
Continuously improving the UX/UI Design
As an external UX designer for different Swiss banks' asset management digital products, I worked closely with the product owners and developers to create user-focused designs.
Key tasks:
Conducted usability tests and improved features like the fund search filter based on user data.
Followed Scrum methodology in Jira, continuously adding design tasks.
The goal was to deliver the best possible user experience for Swiss banks' clients through collaboration and expertise.
The challenge
In the digital support team for different Swiss banks, navigating approval processes was a significant challenge due to varying team visions and priorities.
To address this:
We conducted extensive user testing and gathered feedback to improve product designs.
By prioritizing user insights, we created designs that meet user needs, are visually appealing, and efficiently gain stakeholder approval.
This approach helped us align the team's goals and enhance the overall user experience.