Minting Experience at a Festival
Openair Frauenfeld
Onboarding to web3 with a phygital experience
I helped design user-friendly flows for the Openair Frauenfeld NFT minting process. Our goal was to make it simple and secure, aligning with the festival's branding.
Key points:
Users got a lottery ticket with a seed phrase for NFT access when buying festival socks.
Some NFTs came with perks, acting as a digital membership card with lifetime benefits.
We focused on clarity and accessibility, ensuring a seamless experience across all devices, while integrating web3 protocols for added security.
In short, we aimed for a smooth, secure, and enjoyable process for every user.
The challenges
A key challenge of the Openair Frauenfeld NFT minting project was covering all use cases:
Minting at the festival
Minting after the festival
Claiming prizes during and after the event
We also focused on helping users who needed support claiming their prizes. Collaborating with the development team, we optimized the user journey and interface to ensure a smooth experience for everyone, no matter when or how they interacted with the platform.
